Using Real Brands in Phishing Simulations

Using Real Brands in Phishing Simulations
Posted by: Orhan Sari Category: News Tags: Post Date: December 13, 2019

Using Real Brands in Phishing Simulations

A company brand is unquestionably crucial to any business because it can shape how people look at your company, boost its value.  A brand is everything because a business gets recognition and becomes known to the consumers. For these facts, cybercriminals attack brands to hijack them. They use brands for digital fraud activities.

That is why brand protection has become a priority and an essential element for many organisations in recent years. They incorporate cybersecurity best practices into brand-protection strategies. Many businesses are aware of the fact that a brand is a critical asset that demands the highest protection, which requires them to put more emphasis on protecting all brand-related assets.

Today, cybercriminals are sending over millions of phishing emails using brands illegally to trick their targets by manipulating them into clicking a link or download an attachment. Keepnet knows this fact and educates your employees that cybercriminals can hijack any brand, and they should be aware of this illegal use.

By this way, Keepnet does not ONLY protect your business and your employees, but also it protects the brands that are used in simulated phishing sets. We educate your users that “criminals often hijack valuable brands” and that they should not fall for these phishing tricks.

 The legal background of using a brand

If any Keepnet clients want to use the logo of a specific brand in simulated phishing tests, they should be aware of the fact that logo is used ONLY training purposes, not for the promotion of any product or service; they are only engaged in security awareness training. Keepnet always reinforces within awareness processes that any third party logo is for illustrative or instructional purposes only and there is no association or relationship between the brand owner and Keepnet or Keepnet’s client.

From a copyright perspective, because a logo is used only for instructional proposes, unrelated to the offering or sale of goods or services, teaching the people about how to prevent phishing attacks do not undermine the copyright holder. Other than these, clients are responsible for the misuse and abuse of any third-party logos.


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